Week 10 EOC: Benefits VS Features

Benefits: Successful marketing mixes have been carefully designed to satisfy target markets. PAGE 27. The benefits of the product will be that it opens your mind to other cultures of the world. It informs you that there isn't just a handful of cultures there is a huge variety of cultures and lifestyles out there. The box itself will stay with you throughout the years. It can be used as a jewelry box or a box imply just to keep your personal belongings. Its something for any and every person.  A market-oriented organization recognizes that different customer groups want different features or benefits. It may therefore need to develop different goods, services, and promotional appeals. PAGE 10. 

Features: The features will include the pamphlet inside that will describe us, LUXX, and describe the feature and overall theme of the box including the chocolates. Marketing entails processes that focus on delivering value and benefits to customers, not just selling goods, services, and/or ideas. It uses communication, distribution, and pricing strategies to provide customers and other stakeholders with the goods, services, ideas, values, and benefits they desire when and where they want them. PAGE 2. What we are is a chocolate company, plain and simple. Along with the sweet chocolates is the diversity and the culture that would be the theme of the box. The design of the box; inside and out. The decorative pamphlet and the sweet chocolates that will be infused with the different spices of that selected country.

Week 9 EOC : My Creative Content

For my creative content I will be collecting and experimenting with different flavors into chocolate depending on the culture we will be presenting on the box for the release. The very first release will be celebrating the American culture. Some of the most beloved flavors by the American people for the world to see what we love most. The design of the box will be absolutely everything. Integrating the American culture as being a melting pot of all cultures. It is the perfect start to a wonderful series of chocolates that will be delivered to the world. Indian, Chinese, Japanese, French, Russian, Polynesian, Chilean, etc. All these are beautiful cultures and should be shared with the world to show how amazing we are all. These chocolates will bring us all together. I will also be creating the web page where we will be able to purchase our beloved boxes. The box will be having the American flag with red white and blue jewels and crystals. Inside the box will contain blue and red velvet with 30 chocolates consisting of our flavors chosen by professionals. In the very middle will have a pamphlet named "A MESSAGE FROM LUXX". Inside will consist the start of LUXX chocolates and a brief background of the melting pot that is the American culture. Our website will be similar to the pamphlet in the box with access to a video chat with our professionals if they have any questions we did not answer in our FAQ page.