Friday, December 9, 2016

Week 10 EOC: Benefits VS Features

Benefits: Successful marketing mixes have been carefully designed to satisfy target markets. PAGE 27. The benefits of the product will be that it opens your mind to other cultures of the world. It informs you that there isn't just a handful of cultures there is a huge variety of cultures and lifestyles out there. The box itself will stay with you throughout the years. It can be used as a jewelry box or a box imply just to keep your personal belongings. Its something for any and every person.  A market-oriented organization recognizes that different customer groups want different features or benefits. It may therefore need to develop different goods, services, and promotional appeals. PAGE 10. 

Features: The features will include the pamphlet inside that will describe us, LUXX, and describe the feature and overall theme of the box including the chocolates. Marketing entails processes that focus on delivering value and benefits to customers, not just selling goods, services, and/or ideas. It uses communication, distribution, and pricing strategies to provide customers and other stakeholders with the goods, services, ideas, values, and benefits they desire when and where they want them. PAGE 2. What we are is a chocolate company, plain and simple. Along with the sweet chocolates is the diversity and the culture that would be the theme of the box. The design of the box; inside and out. The decorative pamphlet and the sweet chocolates that will be infused with the different spices of that selected country.

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