Friday, October 14, 2016

Week 2 EOC: Boston Consulting Group Video Games

The video game industry has been suffering over the past few years. Video game consuls such as the Nintendo Wii U and Xbox have not been selling as predicted. Wii sales have been lower than expected and also video game retailers like GameStop have also reported a drop in sales over the past couple months. Although the video game industry has seen some improvement with the releases of Grand Theft Auto and Nintendo Wii’s Mario Kart it still has not solved the problem of the actual consoles themselves. The video game industry does remain positive with their upcoming releases such as Wii Sports Resort, The Beatles: Rockband and Modern Warfare 2 in November, but this still does not solve the problem of the consoles not increasing in the sales predicted. And Consoles are slowly becoming a thing of the past. As technology is moving a lot faster so is the way that we now play our video games. Using Boston’s Consulting Group hierarchy, I have arranged the different types of consoles and the way we play our video games according to how important/relevant/irrelevant they have become.

Star- Virtual Reality; Although virtual reality started off as a one-person thing but now with the introduction of being able to include the virtual reality with your friends and family. You view the virtual reality and you would see your friends in there with you while you play. I think this is definitely a star considering that people like to play video games with other people versus the computer.

Dave Ranyard, previously studio head of Sony London and now an independent VR developer, made clear at a panel discussion that he believes the future of VR is a social one, and that it will be about being transported to another place and doing something cool with your friends.”(The Guardian)


Cash Cow- Playstation 4 ; Only reason that all modern game consoles are cash cows are because they are creating new games only to the modern consoles. Also, Playstation 4 has recently rebooted all of the old Playstation 1 and 2 games are now available for purchase through the Playstation 4 networks where you can play the old games you used to play as a child on the Playstation 4. Big money maker for Sony.

“One of the biggest drawbacks to buying the $400 PlayStation 4 was that the console wasn't backwards compatible. Problem solved. You'll finally be able to play old PlayStation games on the PS4 starting this summer.”(Business Insider)
Question Mark- Augmented Reality; i.e Pokemon Go; The business behind Pokemon Go would be an interesting one. Although it is very immensely popular it isn’t really making any money in the sense that it doesn’t bring in money. Sure it attracts a number of people and you are able to play with you friends it’s not making any profit, money wise. It revisited old characters and brought them make to the new millennium. It will keep growing and more companies will create new portable games but there isn’t any profit.

 One of Funomena’s upcoming games, Woorld, is described as “a hand-held Alternative Reality experience”, a “whimsical, exploratory application” that lets you place virtual objects against the backdrop of your physical environment.” (The Guardian)


Dogs- Nintendo Wii, PC Games; People will always have PC games and go back to the old Nintendo games but no one now will ever buy it to play it continuously. People still play them but there is not room for growth especially for the Nintendo Wii. With the Nintendo Wii they shut down the internet system with it so you can’t even go onto the network anymore even if you did purchase it used or new.

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