Week 3 EOC: My Demographics

As my demographics I fall into the Millennial category. As a Millennial, they are described to be as the people born in between the years of 1979 and 1994. I, however was born in the year 1992, just 2 years after the cut off. Millennials are to be already having their first child and have already started on their careers. The late Millennials, born in the 90's or most commonly know as the 90's babies, are more prone to buying more technology related and general media hyped items such as tablets and sneakers.

"The lucky ones have been able to keep their jobs during the difficult economic times and are making major purchasing decisions such as cars and homes; at the very least, they are buying computers, MP3 players, smartphones, tablet computers, and sneakers." (PG 55)

I personally have not started my own family so I do not relate to that part of the definition of a millennial. I do however, relate to the part where they are more prone to purchasing good related to technology and clothing. I am more concerned about the new wave of electronics, gaming and fashion as opposed to buying a home.

The next detail that they cover about Millennials is that they are far more tech savy than any other generation. That is partly in part to the technology boom that happened within the past couple of years, with the tablets and the iPhone coming into play.

"Gen Yers expect brands to be on social media. Two-thirds say a brand being on social media shows it cares about their generation, and fifty-six percent think social media sites are a great way to find out what's new with brands they like." (PG 55)

For me, this is completely true. If a brand or company is not present on social media than it doesn't exist. If you do not have a foundation online then you are virtually invisible to the minds of Millennials. Branding and social media presence is a huge factor when it comes to Gen Y. It is such a factor for us because we like name brand things. Name brand items create identity with our peers and ourselves. If we see someone wearing a Louis Vuitton handbag or an Adidas track suit we can automatically categorize them and we like that.

"Younger Millennials who shop online for apparel rely mainly on price. They also look for positive brand reviews. They typically visit their primary apparel web site forty-two times a year and make seven purchases a year"
We all live on the internet. We rely on other customer reviews when it comes to online shopping. Take Amazon for example, it is a growing online retail, music, and video streaming service that has the option like all other sites to leave comments and reviews. Millennials love knowing what they are buying and in what quality it comes in. Overall, I do believe that I fall under the Millennial category. I do find myself on the internet the majority of the day and I am definitely aware of what my own personal brand is online and in real life.