Business Mission Statement

LUXX ; TASTE SWEET DIVERSITY & EMBRACE CULTURE
Our motto is embracing diversity. All of our boxes will have inspiration from different cultures from all over the world. We will be working with people that are well informed about the culture and we will also donate a part of our earnings from the box to a charity funded by the culture we are inspired by. A company that does not understand a country's culture is doomed to failure in that country. Cultural blunders lead to misunderstandings and often perceptions of rudeness or even incompetence. For example, when people in India shake hands, they sometimes do so rather limply. This is not a sign of weakness or disinterest; instead, a soft handshake conveys respect. Avoiding eye contact is also a sign of deference in India. Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. Page 73. In times like these, we need to stand up together and for each other more than ever. We believe that together as one we are stronger. A benefit should answer the consumer's question “What's in it for me?” Benefits might be such things as pleasure, improved health, savings, or relief. A quick test to determine whether you are offering attributes or benefits in your advertising is to ask “So? ” Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. Page 301. With so much hate in this world we need to be more open minded and respectful of other people's ideals and cultures. Try something new! Like a new specialty flavor inspired by our brothers and sisters in the East. Who knows maybe you'll fall in love all over again. We embrace that sweet diversity!