SWOT Analysis

SWOT analysis identifying internal strengths (S) and weaknesses (W) and also examining external opportunities (O) and threats (T)

  When examining internal strengths and weaknesses, the marketing manager should focus on organizational resources such as production costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technology. Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. Page 22. 

Strengths: Our strength will be our ability to show the world a new window into life. Meaning that we will be a a company that thrives on diversity and being open minded to those cultures. For millennials this will be a critical attribute. Millennials love to try new and exciting things. This product will be a great way for them to see and be informed about different cultures all through the world.

Weaknesses: Our weaknesses will definitely be that we will have a very small company ti start off with. We won't be working with any other external retailer or third party purchaser. Everything will come from our website. This is a weakness but this is also our strength that our product wont be available anywhere else but our website. It can pose as an inconvenience to people but the idea of our exclusivity is what makes it so special.

Examining External Opportunities: A few external opportunities that this company will be the following; branching out into creating a variety of different hot chocolate flavors. We will also be creating a community of creatives including different pastry chefs (culinary), graphic designers, fashion designer, photographers and videographers. All of us will have a part in creating a one of a kind deLUXX box of chocolates

Threats: Our threats will definitely be other and bigger chocolate companies creating new flavors those similar to ours and mimicking our product. Hershey's, Godiva, and other chocolate companies that are much larger than ours will have an audience advantage to people that are already devoted Hershey's or Godiva fans. It;s getting to those people that will be hard for us. We won't have the money to market as much as our competitors but it won't have the extensive and correct research, time and effort put into each box as ours. Theirs will just be mass produced therefore not exclusive and special as ours.

A competitive advantage is a set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition. Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. Page 23