Distribution

As for distribution purposes we will be starting off small. We will be selling our product online on our web store. Place, or distribution, strategies are concerned with making products available when and where customers want them. Would you rather buy a kiwi fruit at the 24-hour grocery store within walking distance or fly to Australia to pick your own? Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. Page 28" But once they sell out, they sell out and we never restock. I believe that the concept of exclusivity will make the product that much more desirable to people. I would prefer for not other websites to sell our product because I would want any and all questions and concerns about our product to come directly to our company as opposed to a second party or third party retailer. As for distributing we would slowly open our own store. Small of course and elegantly dealing with only the finest chocolates. We will only open our store when we are ready and when we believe we have enough money to deal with low margins and enough product to satisfy the high demand we would get in a store. "An Independent retailer is owned by a person or group and is not operated as part of a larger network. Around the world, most retailers are independent, operating singular stores within a local community. Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. Page 260" I would much rather have my own independent retailer as opposed to dealing with a franchise that at any moment can change the original methods of  LUXX CHOCOLATES. Slow and steady will win this chocolate race!