Product

Our product will be a thick box made out of wood.  Our first product will be just as shown. It will be describing the great American culture. It will consist of all the amazing flavors that American is wildly known for. It will consist of cherry filled chocolates, white milk chocolates,  coffee infused chocolates and dark chocolates. All will be made by our world renowned chocolate-tiers. New product lines: These products, which the firm has not previously offered, allow it to enter an established market. Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. Page 192.This will not be something that has been offered to the public before. Possibly something similar to this during the 4th Of July but this will go more in depth. Including the pamphlet that goes inside the box. The box will be adorned with crystals and be very luxurious. It will be something you can pass down through the family or give it as a wonderful gift to a friend or loved one over the holidays or for a birthday. The marketing concept suggests that customers' wants and needs should be the springboard for developing new products. Companies can derive insight from listening to Internet chatter or reading blogs, which often indicate early trends or areas consumers are interested in seeing develop or change.  Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. Page 193. The box inside will be handcrafted ad hand stitched with the finest velvet's. You are not just buying a box a chocolates you are buying something that is going to stay with you for a lifetime. It will be a part of your every day life as you travel or simply just live. And it will only be sold through our website and no where else. We will not have a brick and mortar store. The pamphlet inside the box will contain a series of colorful campaigning advertisements and a brief background/bio of each designer and creative that was a part of this wonderful project. You get to know us as being a more personal part of our product. You twill know the hard work that each person has put into giving you this sweet box of chocolates.