Promotion

For promotion we will be using the amazing social media platform known as Instagram. More than three-fourths of Americans have mobile phones, and over one-third of those are smartphones. Fifty-five percent of mobile phone owners access the Web on their phones, making mobile Web sites and apps more important. Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. Page 306. We will be showcasing the inspiration behind the boxes with permission of said artist before posting. We will be working with upcoming fashion photographers and models from Instagram and VFILES. We embrace culture and diversity and we welcome new ideas. We are not just creating boxes that follow a straight line in terms of design. Each box is innovative and different than the last. Hashtags are ok but too many hashtags waters down an image and product. We keep it simple in terms of online branding when it comes to hashtags but when explaining the inspiration behind the box we dish it out in the caption. We need to know about product classifications because business and consumer products are marketed differently. They are marketed to different target markets and tend to use different distribution, promotion, and pricing strategies. Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. Page 174. Also another plus to advertising on Instagram is that you don't have to pay for it and it'll make it more simple for potential clients to browse through our products in detail and then click the link in our bio that goes directly to our website for purchase. All of our inquires will be through the website.