Week 5 EOC: This is what has my interest

Alexander Wang announced his collaboration with Adidas at #NYFW https://t.co/pAsThkuI1u

— francisca evelyn (@rosesandcaviar) September 14, 2016

Alexander Wang is the newest designer to collab with Adidas. This interests me because every designer that has collaborated with Adidas in the past has been super successful. Alexander Wang's garments are alright for a more sporty type aesthetic and having the backup of Adidas just makes it even more cooler. This means more eyes on Adidas as well as Alexander Wang.

Ralph Lauren Goes to See-Now-Buy-Now Format—Check Out the Clothes Here First https://t.co/FA4ZfNXF23 via @voguemagazine

— francisca evelyn (@rosesandcaviar) September 14, 2016

This new trend in fashion has sprung up only within the past year. Burberry and Tom Ford have all known to take on this new fad. The See Now Buy Now process goes like this, the clothes are immediately seen on the runway at all the different fashion weeks. And right when the consumers see it online or in real life it gives them the chance to buy it immediately as in it's available the next day in stores. Before the clothes would be shown a year or 6 months in advance and then they would be available to retailers and the public. Ralph Lauren has just jumped onto this bandwagon. I personally see it as a bad idea. It is making fashion more recyclable. Resulting in more and more designers being put on spot to make more different garments. The value of the product being made isn't being appreciated even though some garments are at a hefty price the see now buy now market is a downfall in the fashion industry.

New Levi's x Off-White collection https://t.co/IKZlVv2X48

— francisca evelyn (@rosesandcaviar) October 25, 2016

This tweet interests me because I have been following this brand (Off-White) for a while now and I have been seeing it grow tremendously. I have followed him all throughout last year and his brand has been expanding at an alarming rate. This is partially because these garments are seen on celebrity bloggers and influencers. But I am very excited for this new collection because I have never heard of Levis ever collaborating with another designer especially a high end designer that sells their garments at Barney's. This is an amazing marketing move for Levis to be put on the spot. First was Guess Jeans with ASAP Rocky's collaboration but this new Off-White x Levis collab is definitely the new competition in town for any denim company including Guess Jeans.