Week 7 EOC : Final Project Pitch

My design for this new chocolate brand is to put it in a designer aspect.  A product may be a tangible good like a pair of shoes, a service like a haircut, an idea like “don't litter,” or any combination of these three. Packaging, style, color, options, and size are some typical product features. Just as important are intangibles such as service, the seller's image, the manufacturer's reputation, and the way consumers believe others will view the product. Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. Page 174. A box you can keep even after you consume the chocolate. Make the product a collectible, a onetime only product that will never be reproduced after the season; making it that much more of a rare product. Only releasing the special flavor and box every season. The price point will start at $400, mind you, you are also buying the box that will be with you for a long time creating a relationship with the product throughout the years and even passing it down to family members or loved ones. The first release will be 35 truffle milk chocolates covered in edible 24k gold flakes that are hand crafted onto every piece of chocolate. Inside the truffles is a smooth caramel or hazelnut filling. The box will be designed elegantly with velvet, natural cowhide leather, with crystal and gold embroidery. These will not be advertised on television or billboards. That is not the market in which these chocolates are intended for. They will be advertised in high end editorials and included in magazines such as Vogue, Jalouse, Paper and Dazed. The market we are reaching is the high end luxury trendsetter. Branding has three main purposes: product identification, repeat sales, and new-product sales. The most important purpose is product identification. Branding allows marketers to distinguish their products from all others. Many brand names are familiar to consumers and indicate quality. Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. Page 180. We see how we do with the first batch of boxes and then we branch out. We test the waters for new innovations in chocolate with infusing different flavors from Asia such as wasabi, soy sauce and miso into the truffles and have a special edition Japanese box with a Japanese designer designing the box. Throughout the years we will have different chocolates from different parts of the world incorporated in the boxes and including different cultures into every box making it very special upon purchase. Also included in the box underneath is a little pamphlet explaining our craftsmanship and dedication that goes into creating these boxes making it special to every client.