Objectives

As a Global organization catering to a mixed and diverse audience we want to simply shed light onto what other cultures there are in the world and to show that we appreciate them. In a time where a lot of cultures are looked down upon we want to view the positive in them, all a while giving the client something sweet they can have. Each box will be revolved around a specific culture and each chocolate will be infused with that cultures most prized delicacy, spice or flavoring.
 An organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests. Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. PAGE 6. We do not exist to just satisfy the customers wants and needs for a box of chocolates, we exist to shed light onto other people that the world is a beautiful place that's filled with millions of different cultures. We want to show appreciation for the diversity of the human being. With that we want to acknowledge that you are not alone and that you are appreciated. Bringing everyone together through a box of chocolates. 

Our clients will not only buy a box of sweet milky cocoa chocolates they will simply be buying a sneak peak at a culture they probably never heard of, or maybe they have and they just have a deep appreciation for it. This product is for the people that are curious and are willing to try new and exciting things.Customers do not buy attributes, they buy benefits. An attribute is simply a feature of the product such as its easy-open package, special formulation, or new lower price. A benefit is what consumers will receive or achieve by using the product, such as convenience or ease of use. Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. PAGE 301. With the plus side of the box being able to be used even after you finish the sweet chocolates, whether it be to be a place for your jewelry, your keys, your sunglasses, or makeup it will be with you throughout your life. We want to bring people together and show them that the world does not just have 4 or 5 cultures but many beautiful and diverse practices that are greatly appreciated. This is what makes the world such a beautiful place. We are not all the same.