Target Market Strategy

Our target market will simply be Millennials. It would be globally but towards millennials of the world. For each culture we would carefully observe the positives and powerful statements creating a special box made perfect. Marketers selling their products in global markets must carefully observe the needs and wants of consumers in various regions. Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. Page 92. The market opportunity analysis will be the millennials of the world. The day to day early 20's to possible late 30's female or male. It will emphasize on the brand of accepting of all cultures. Millennials is the generation group that is mostly on the internet so having our brand on website only and not having a brick-a-mortar store is perfect for business. The latest research has examined how consumers use information picked up on the Internet. For example, in Web forums, the information seeker has normally never met the information provider or ever interacted with the person before. Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009. Print. Page 93. This will also be a big help for when we get in reviews of our product and we have a client that is on the fence about buying our product they can just read the reviews on our website to see whether or not this is the right product for them.